What’s your brand?
Same name, 2 completely different meanings. One completely dating ME… I’ve never listened to her, it’s just a reference and hilarious to 90’s kids probably. (Almost doesn’t count? Why BRANDY??)
I’ve been hovering around this branding concept for 10 years now and more recently went in for the strike at my companies. To me, when starting a business, screaming I NEED TO GET CUSTOMERS NOW was a bigger rallying cry than a casual me at a coffee shop asking “me” SO, what my USP and what value do I add. ? Or what emotional value do we add?
It was more like: Branding? No rally the troops!
So when customers talk to me about what Real Brave or even my non profit After School Rocks does, I’ve spent a lot of time separating us from the pack. It’s important more than ever to start shaping your brand. Because of the noise. See Gary for that.
Now, for the next person that asks you “What makes your X unique?” or “what does X company” do start crafting your message. Let’s take a stab at it with a few simple steps.
- People buy people. When differentiating your company from others whether it’s in a start up stage or possibly a few years in, write down your beliefs, your values and who you are and start with that brand. A brand is only unique if the person who drives it is.
- Fall in love with what your client wants. What I’ve learned very recently is that business owners tend to fall in love with their product or service but not the customer. I was guilty of it and many more are. Identify your customer and what they want and LOVE ABOUT YOU. There is a pattern in everything.
- Differentiate yourself. Your brand is what you offer that resonates with your customer. What people love about what you offer. Why they buy. Market that.