Same name, 2 completely different meanings. One completely dating ME… I’ve never listened to her, it’s just a reference and hilarious to 90’s kids probably. (Almost doesn’t count? Why BRANDY??)
I’ve been hovering around this branding concept for 10 years now and more recently went in for the strike at my companies. To me, when starting a business, screaming I NEED TO GET CUSTOMERS NOW was a bigger rallying cry than a casual me at a coffee shop asking “me” SO, what my USP and what value do I add. ? Or what emotional value do we add?
It was more like: Branding? No rally the troops!
So when customers talk to me about what Real Brave or even my non profit After School Rocks does, I’ve spent a lot of time separating us from the pack. It’s important more than ever to start shaping your brand. Because of the noise. See Gary for that.
Now, for the next person that asks you “What makes your X unique?” or “what does X company” do start crafting your message. Let’s take a stab at it with a few simple steps.
People buy people. When differentiating your company from others whether it’s in a start up stage or possibly a few years in, write down your beliefs, your values and who you are and start with that brand. A brand is only unique if the person who drives it is.
Fall in love with what your client wants. What I’ve learned very recently is that business owners tend to fall in love with their product or service but not the customer. I was guilty of it and many more are. Identify your customer and what they want and LOVE ABOUT YOU. There is a pattern in everything.
Differentiate yourself. Your brand is what you offer that resonates with your customer. What people love about what you offer. Why they buy. Market that.
Whenever I think of the song “Heat of the Moment” by Asia, featuring the songwriting and singing skills of recently departed John Wetton who died today at the age of 67, I have to admit that I am transported back to a Queens, NY bar in the 90’s with bottles being hurled over my head as I try to kiss a girl.
This honest moment was brought to you by: beer. Ironically, John’s victory over alcohol abuse is something I recently read about him and as someone who is keenly aware of my own alcohol consumption, I greatly admire him for that.
Years removed, I recently sat down with the music of Asia and as a musician began to truly appreciate the musicianship of their early work. Like a lot of the 80’s music that I grew up with, Heat of the Moment will forever be enshrined with the drippy sound of reverb and style. It will always have the strut and the swagger of an 80’s movie, it will always be an 80’s song. I’ve grown to accept the 80’s and turn it up when I am driving with my kids. (cue: DAD STOP!!!) Even as a departure from progressive music, it’s impressive that they nailed harmony and structure of a solid tune.
As a musician turned successful entrepreneurial business person, the work that we all submit early in life is a testament to who we are currently. I know that I (may) never have the massive commercial success that Mr Wetton in music did but if he is reading this on the big RocknRoll Diner Counter in the sky, I hope he knows his music lives on past the jukeboxes, past the greatest hits cd’s, onto Spotify, XM and beyond.
Immediately upon hearing of his passing, I had that memory of being young and enjoying life… then pushing the thought away because of the dated music. Years removed, I am thankful to have known his music and had it a part of my life.
Growing a business as an artist or business person in part is the same I feel. You have this massive success and it can become dated if we don’t constantly innovate. And that’s something I’ll remember in the heat of the moment here growing my business. Thank you John. Now I have to dive back into King Crimson again.
During the past 10 years, for just about every second of my waking day, I have worked towards offering a service that gave children & adults of all ages a second home. A place they can discover. A place we all can pay a small fee but get big, priceless rewards.
I’ve had the privilege of witnessing thousands of people walk through our doors, pick up an instrument for the first time and make true progress towards goals. I’ve seen countless amounts of people build lasting relationships with our staff members. I witnessed that lightbulb moment when students “get it” for the first time. I’ve seen tens of thousands of performances and have been brought to tears with the beauty and the pureness.
If the first ten years was about bringing the service to the world and witnessing its birth and emergence, the next ten years is about bringing more service to the communities that surround us. I’ve seen my foundation After School Rocks, our sister non profit that brings free arts education to underserved communities continue to raise money and expand to those that truly need it. I’ve helped launch an in-house software, created by Real Brave, that will enhance a user’s experience at the studio and be the ultimate learning companion for true progress. “Practice Pad®” as we call it, will be launched in first quarter 2017 and has unlimited potential. It’s already being used in class now- the digital tablet version is coming soon!
I believe that making a difference in the world and making money doing it is possible. It’s being in business. It starts with just wanting to help people. This blog will be dedicated to information sharing and self help. I hope it brings you inner peace and most importantly: Help!
Daniel Powers Jr is the founder and Chief Inspirer of Real Brave Inc, After School Rocks & the learning companion Practice Pad. Coaching and business help. Follow at: