Stranger Things: A Lesson In Understanding Your Customer

Jeepers! They’ve nailed it. (credit: Netflix)

The producers of the show understand their main audience and another type of audience that longs for nostalgia so well that this is headed for more rocket-stardom. The Nostalgia Strategy as per this Vanity Fair Article. I’m not a critic, I am far from a film expert but in terms of understanding who they are speaking to, these people nailed it at just the right time. The power of timing and having an opportunity with Netflix for their audience to find them made this possible. It wasn’t the writing… or Winona Ryder.

From a branding point of view from an 80’s child (me) all of us born in the mid 70’s are eating this up. We grew up with corny movies and haircuts, we were latch-key kids, we snuck out at night to hang out, we snuck in Jason & Freddy movies behind our parents backs… and we long for those days.

 

From the opening cut in season 1 to the opening cut of this trailer, nostalgia is selling big! Now, I don’t know one kid in the 80’s who wore a or could afford a realistic looking ghostbusters costume but to me, understanding your audience (80’s kids with a flair for nostalgia) and Audience 2 (Netflix binge watchers) will win for this year and next. Just pummel me with the Rubix cubes, Alf and bad hair styles (want a laugh? Click that link). Then, if they are smart, they will adapt when we get bored of it (something Walking Dead writers and producers forgot to do).

Know your audience. Know your customer. Take a risk on something you like and research how big that audience is. For the millions and millions of us born 1965-1975 (Generation X) and 1976-1981  (Generation Y) there is an untapped reservoir of opportunity still waiting. How are you communicating with your ideal customer and what opportunities are you missing?

 

Daniel Powers Jr is a successful entrepreneur and business coach dp@danielpowersjr.com