What’s Preventing You From Making a Lot of Money? (And How to Fix It)

So, you’ve been hustling, grinding, and throwing everything you’ve got at your business, but your bank account is looking less “baller” and more “barely scraping by.” Frustrating, right? You’re not alone. A lot of entrepreneurs hit that wall where they’re stuck, wondering why the money isn’t flowing the way they thought it would.

Here’s the thing: it’s not just about working harder; it’s about working smarter. Sometimes, the very thing keeping you from raking in the big bucks is staring you right in the face—but you’re too caught up in the day-to-day to notice.

Lucky for you, I’m here to break down four common money blind spots and show you how to fix them so you can stop spinning your wheels and start stacking that cash.

1. You’re Flying Blind: Lack of Financial Transparency

Picture this, you’re driving at night with no headlights, no GPS, and no idea where you’re going. That’s what running a business without clear financial transparency is like. So many entrepreneurs don’t have a solid reporting system between their tools—ads, CRMs, sales reports—and they end up guessing what’s working and what isn’t.

Here’s a classic example: One of your marketing channels is converting leads 75% faster than the others, but you’re dumping equal amounts of money into all of them because you don’t have the data to tell you otherwise. Guess what? You’re leaving a ton of money on the table.

Solution: Get everything connected—your CRM, finance platforms, ERP systems, marketing tools—everything. This allows you to see exactly which channels are bringing in the most ROI so you can invest more in what works and cut what doesn’t. Without that transparency, it’s like trying to solve a puzzle without half the pieces.

2. You’re Underinvesting in Marketing

We’ve all heard it: “You gotta spend money to make money.” Yet, here’s the common scenario: a company wants to grow by 150%, but their marketing budget? A whopping $1,000. Yeah, good luck with that.

You wouldn’t build a house with half the materials, so why try to grow your business without a proper marketing investment? Marketing isn’t a one-off expense; it’s an ongoing commitment. It’s about long-term growth, not just a quick spike in leads. And if you’re only measuring marketing by the number of leads, you’re missing the bigger picture.

Solution: Align your marketing budget with your growth goals. Be realistic. Set incremental goals and match your investment to your ambitions. Yes, marketing can seem like a money pit at first, but when done right, it’s the gift that keeps on giving.

3. You’re Spending Without Data

Here’s a story for you: A company comes to us wanting to blow $75k on a brand-new website. They’re all in—new navigation, new content, new layout. Sounds great, right? But here’s the kicker: when we asked if they had any data backing up these changes, they looked at us like we were speaking Greek.

They wanted to rebuild their site’s navigation when 90% of their traffic was hitting two specific pages they originally wanted to remove. Yeah, that’s $75k they almost spent solving a “problem” that didn’t even exist.

Solution: Don’t spend money unless the data backs it up. Use tools like Hotjar or Google Analytics to track real user behavior before you make any major decisions. Whether it’s sales data, marketing data, or customer data, let the numbers guide your budget. If you’re making decisions based on gut feelings, you’re burning money.

4. You’re Stuck in the Past: Relying on Outdated Marketing Channels

If you’re still throwing money at trade shows, print ads, and postcards without being able to track the ROI, you’re stuck in the dark ages. Look, traditional marketing had its time, but the world has changed. The pandemic proved that. Suddenly, all those trade shows, door-knocking sessions, and direct mail campaigns went poof! And businesses had no choice but to embrace digital.

What’s worse is that companies are still dropping tens of thousands on these old-school methods without being able to measure their return. That’s like setting your money on fire and hoping it warms up your bottom line.

Solution: Modernize your marketing channels. Track everything. Use UTM tracking, referral analysis, and custom landing pages to measure exactly how your leads are finding you. If you can’t measure it, you shouldn’t be spending on it. Period.

Time to Turn Things Around

Here’s the deal: If you’re not making the kind of money you want, there’s a good chance it’s because of one (or all) of these blind spots. The good news? These are easy to fix once you know they exist.

So, stop flying blind, get your financial house in order, invest in your marketing, make data-driven decisions, and for the love of all things profitable, leave the old-school marketing methods behind unless you can measure the ROI.

Want to start making more money? It’s time to get real about where you’re losing it.